Creative Communications & Brand Marketing

As a consumer marketing and communications professional for more than a decade, I love telling brand stories rooted in creativity and cultural affinity. I have deep experience strategizing and executing high-performing campaigns for paid, owned, and earned media that drive mass brand awareness, grow targeted markets, and engage and inspire audiences. I especially love when I can partner with like-minded brand and agency teams to support my creative thinking and pursuit to create the unexpected.

    • Messaging Strategy

    • Tagline and Slogan Development

    • Value Proposition

    • Tone of Voice

    • Campaign Conceptualization

    • Paid, Earned and Owned Campaign Execution

    • Creative Direction

    • Campaign Analytics

    • PR Strategy

    • Media Relations

    • Event Production

    • Partnerships & Sponsorships

    • Experiential

    • Emerging Trends

    • Industry Insights

    • Cultural Relevance

    • Trend Integration

    • KPI Tracking

    • Data Analytics

    • Reporting and Insights

    • ROI Analysis

Celebrity x Brand Partnerships

I’m a one-stop-shop for all your celebrity + talent relations needs. Having started my career working on over 100 movie premiere red carpets in NYC, and most recently founding the Celebrity Partnerships practice at a creative comms agency in LA, I am fluent in both talent and brand languages, allowing me to understand the needs of all parties involved and ensuring the most authentic and effective outputs.

  • From developing the creative strategy framework for celebrity-driven campaigns to working with my extensive network of talent representatives, I help identify talent best suited for authentic representation of a brand and campaign.

  • I own deal flow management from end-to-end, working with talent representatives, legal and business affairs, brand representatives, talent unions, and production teams.

  • Sourcing and negotiation of music & sync for video content, and other IP licensing.

  • Product sampling, gifting opportunities, and assisting with other inquiries including investment & equity opportunities.

  • Placing your brand at the forefront of entertainment with integrations in film, TV, and music videos with authentic and seamless execution.