JVN x Elysian Brewing

For our client, Elysian Brewing, our goal was to authentically celebrate Pride Month both regionally and nationally. We were entrusted with creating a national moment during the 50th anniversary of the Stonewall uprising and alongside the release of Elysian Brewing's limited-edition Glitteris brew, while also celebrating with the local Seattle community.

Recognizing the importance of self-expression and individuality, we partnered with Jonathan Van Ness, Queer Eye's grooming expert and LGBTQ+ advocate, as the national spokesperson. Our concept was straightforward: collaborate with Jonathan to officiate a wedding for an LGBTQ+ couple at Elysian's Capitol Hill Brewery. We launched the campaign with a video starring JVN encouraging couples to participate by sharing their love stories on Instagram using #MarryUsJVN. In just five weeks, Jonathan officiated Megan and Haden's wedding without a dry eye in sight.

Our efforts resulted in 283 media placements, totaling 546M earned impressions. Coverage included notable outlets like Business Insider, Martha Stewart Weddings, Delish, Brides, Seattle Times, and even a live broadcast of the wedding on NBC Seattle.