Migos x Can-Am, Year Two

After a successful first year with Migos, we decided to continue the partnership, but then COVID-19 hit, leading to budget cuts, altered timelines, and resource limitations.

Despite these challenges, we adapted and found solutions. We gained access to Migos' backyard for social content and interviews. We created a quarantine-friendly digital campaign called "Wake Up the Streets," urging Can-Am riders and newcomers to enjoy socially-distanced fun on the open road.

GQ featured the campaign in an exclusive interview with Migos, and we integrated the Can-Am Ryker in their music video "Need It" with NBA YoungBoy and Saweetie, who received a Ryker as a gift from her boyfriend Quavo of Migos.

At the end of the campaign, we secured 41 earned PR placements and over 121 million earned media impressions. Despite quarantine measures, our campaign was a huge success, with over 540 million social impressions, 3.76 million engagements from 66 posts, and 35 million+ YouTube views from music video integration. Overall, we delivered 720M+ PR, social, and YouTube impressions in a few short months. By the end of the partnership, we achieved a 27% sales lift among Black consumers.