I’m an integrated marketer and celebrity partnership architect who blends creativity, strategy, culture, and clear communication to drive brand awareness and win audience attention.

Creativity and culture were rooted deeply within me from a young age.

My story starts in the 90s when I first participated in Odyssey of the Mind, a team-based, statewide creative problem-solving competition — nerd alert 🤓. At the same time, I was fascinated by creative magazine ads and celebrity editorials, my pre-internet portal to the outside world, so much so that I wallpapered every last inch of my room with them. I’ve been flexing those creative and culturally curious muscles ever since.

Fast forward to the present, and not surprisingly, I love using creativity to bridge brands with culture and build ideas that move.

With over a decade of PR, marketing, and creative comms expertise, my bread and butter is driving brand awareness and consumer loyalty through creative, top-funnel campaigns with an emphasis on earned storytelling.

While I enjoy creative problem-solving in any form, I love to challenge and push boundaries utilizing lateral thinking and cultural trend forecasting. I love to disrupt the status quo and believe the biggest risk you can take is taking no risk at all.

This lends itself to my passion for partnering BIPOC/LGBTQ+ celebrity talent with consumer brands in an effort to celebrate culture and trends at their source, push for greater representation in marketing, and in doing so, create authentic spaces to center underrepresented voices.

My strategy is simple:

  1. Uncover sticky consumer insights (the why)

  2. Connect brands to culture in unexpected ways (the how)

  3. Communicate the story thoughtfully across channels (the where)

How to work with me: